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Development · Abu Dhabi

Mubadala Partners With Taraf and Kerzner for One&Only Tower on Al Maryah Island

The 230-metre branded residential tower expands high-density luxury offerings in Abu Dhabi's financial free zone following record annual sales volume.

Propstock Development DeskProjects, delivery and the pipeline3 October 20265 min read
Abu Dhabi, United Arab Emirates
A general view of Abu Dhabi. File photograph, not of the property described. Makalu · CC0

Abu Dhabi sovereign wealth fund Mubadala Investment Company has partnered with Taraf Development and Kerzner International to launch the One&Only Private Residences on Al Maryah Island. The ultra-luxury project integrates branded residential units directly into Abu Dhabi's central financial district, offering direct physical connectivity to The Galleria shopping destination. According to company disclosures reported by Arabian Business, Mubadala acts as the master developer of Al Maryah Island, partnering with Taraf Development, which serves as the real estate development arm of Yas Holding, and hospitality operator Kerzner International.

The project marks a continued push by state-backed master developers to introduce international hospitality brands into commercial free zones. Deal values and construction timelines for the One&Only scheme were not disclosed at launch. However, the partnership establishes another high-density residential footprint within the emirate's financial hub, targeting cross-border investors seeking direct access to corporate infrastructure and retail amenities.

Scale of Development and Market Context

According to Arabian Business, the newly announced One&Only Private Residences tower will rise approximately 230 metres across 44 floors on Al Maryah Island. The project enters a market that experienced unprecedented transaction volume over the previous calendar year. Figures published by Savills confirm that Abu Dhabi recorded over 20,000 residential sales transactions in 2025. This volume represents a 58% year-on-year increase compared to 2024 and marks the highest annual residential sales volume on record for the emirate.

On our reading, the introduction of a 230-metre, 44-floor residential tower directly adjacent to commercial infrastructure reflects a broader strategy to absorb capital generated by this market expansion. Master developers are increasing vertical density on key urban parcels rather than relying solely on suburban horizontal developments. The scale of the 44-storey scheme indicates that master developer Mubadala Investment Company is seeking to maximize gross asset value per square metre on remaining undeveloped plots within Al Maryah Island.

Comparing the physical footprint of the One&Only scheme to prior launches on the island underscores this trajectory toward vertical density. Taraf Development previously partnered with Marriott International to launch the 37-storey W Residences on Al Maryah Island, according to data from Off-Plan Properties Dubai. The progression from a 37-storey structure to a 230-metre, 44-floor tower demonstrates an incremental increase in floor area ratio across consecutive development phases on the island.

The Free Zone Structural Mechanism

The regulatory framework governing Al Maryah Island provides the key structural mechanism enabling these cross-border residential investments. Filings from Taraf Holding confirm that Al Maryah Island operates as a dedicated investment financial free zone housing the Abu Dhabi Global Market (ADGM). Within this defined legal jurisdiction, freehold real estate ownership is explicitly permitted for both foreign buyers and UAE nationals.

This legal structure allows sovereign master developers to bypass conventional foreign ownership restrictions that apply in non-designated zones. According to market filings, the combination of ADGM's independent common-law legal framework and non-restricted freehold property rights creates an environment tailored specifically to foreign private wealth and institutional capital. The integration of direct access to The Galleria further aligns residential real estate with existing commercial and retail assets.

On our analysis, the mechanism of combining foreign freehold ownership with an established financial free zone operates as a risk mitigation strategy for international purchasers. Buyers acquiring off-plan units within the ADGM jurisdiction gain exposure to Abu Dhabi real estate under an English common law foundation. For master developers like Mubadala Investment Company, bringing in external private developers such as Taraf Development allows the sovereign entity to offload vertical construction risk while retaining master plan control and recurring estate management benefits.

Development History and Execution Credibility

For institutional investors and advisers evaluating the One&Only Private Residences, reported launch figures must be measured against developer track records and execution history. Taraf Development's primary benchmark on Al Maryah Island is the aforementioned W Residences project. According to Off-Plan Properties Dubai, the W Residences development comprises 177 branded residential units spread across 37 floors, with initial launch prices starting at AED 2,200,000.

Analyzing Taraf Development's prior footprint reveals a clear operational model: partnering with global hotel conglomerates to market high-density off-plan inventory within free zone boundaries. While Marriott International brought the W brand to Taraf's 177-unit tower, Kerzner International brings the ultra-luxury One&Only brand to the 230-metre project. The pricing structure for the One&Only tower has not been disclosed, but the progression from W Residences to One&Only indicates an effort to target a higher price tier per square foot.

On our reading, the key variable for prospective buyers is whether Taraf Development can manage simultaneous high-rise construction programmes on adjacent plots within an active financial district. Delivering a 230-metre, 44-floor tower with direct structural connections to existing assets like The Galleria presents engineering and logistical complexities that go beyond standard greenfield projects. Buyers must evaluate whether current development timelines accommodate these construction constraints.

The Counterweight and Market Risks

For this bullish reading of Abu Dhabi's branded residential market to hold true, transaction liquidity must remain resilient across quarterly cycles. Recent market data highlights emerging headwinds that counter the record annual performance of 2025. According to figures published by Savills, Abu Dhabi residential transaction volumes dropped 16% month-on-month in March 2026.

Savills attributed this 16% monthly decline to a combination of geopolitical tensions, the observance of Ramadan, and seasonal holidays. The broker noted that this pullback signals a transition toward a more measured market pace following the record quarterly highs recorded earlier in the cycle. If this monthly slowdown accelerates into a broader structural downturn, off-plan absorption rates for high-density luxury towers could decelerate significantly.

A sustained decline in monthly transaction volumes would pose specific challenges for off-plan residential models on Al Maryah Island. High-density branded residences carry higher baseline construction and maintenance costs due to brand licensing fees, complex architecture, and integrated hospitality amenities. If foreign buyer demand cools amid persistent geopolitical uncertainties or shifting macroeconomic conditions, projects relying heavily on off-plan sales velocity may face compressed profit margins or extended sales periods.

What to Watch

The ultimate test of Taraf Development's delivery schedule and construction management will occur in the near term. According to data from Off-Plan Properties Dubai, Taraf's initial branded residence project on Al Maryah Island, the 37-storey W Residences, is scheduled for handover in Q4 2027. The successful completion and physical delivery of those 177 units in Q4 2027 will serve as the primary proof point for Taraf's execution capabilities in Abu Dhabi's free zone environment.

Investors should monitor whether the Q4 2027 handover timeline for W Residences is achieved without schedule drift or scope reduction. Delays or cost overruns on the 37-storey W Residences tower would directly impact market confidence regarding the execution timeline for the larger 230-metre, 44-floor One&Only tower. Furthermore, upcoming quarterly transaction reports from Savills will clarify whether March 2026's 16% drop was a seasonal anomaly or the beginning of a sustained market correction across Abu Dhabi.

Sources
  1. Mubadala Investment Company. Mubadala and TARAF Partner with Kerzner International to Introduce One&Only Private Residences on Al Maryah Island
  2. Savills. Abu Dhabi Residential Market Records Its Strongest Year on Record
  3. Arabian Business. Abu Dhabi reveals 230m One&Only luxury residences tower connected to The Galleria
  4. Taraf Holding. Branded Homes by Taraf - W Residences Al Maryah Island
  5. Off-Plan Properties Dubai. W Residences by Taraf on Al Maryah Island, Abu Dhabi
  6. Savills. Abu Dhabi Residential Market Report Q1 2026

Compiled by the Propstock research desk from the sources above.